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Media Effects by W. James Potter (Paperback, 2012)

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Product Information

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates-the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions-influences on behavior, attitudes, and beliefs, for example-Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9781412964692
eBay Product ID (ePID)
112811797

Product Key Features

Book Title
Media Effects
Author
w. James Potter
Format
Paperback
Language
English
Publication Year
2012
Number of Pages
400 Pages

Dimensions

Item Height
231mm
Item Width
187mm
Item Weight
680g

Additional Product Features

Title_Author
w. James Potter
Country/Region of Manufacture
United States

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Media Effects by W. James Potter (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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