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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries by Rosie Siemer, Dana S. Hines, Patricia Rich (Hardcover, 2015)

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The demands are diverse and ever-changing. Format: Hardback. Item Length: 158mm. Item Weight: 803g. Item Width: 38mm. EAN: 9781442259805. Item Height: 238mm. Country/Region of Manufacture: US.

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Product Information

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: *Member acquisition *Membership planning and projections *Membership retention and renewals *Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442259805
eBay Product ID (ePID)
222372464

Product Key Features

Subject Area
Information Management
Author
Rosie Siemer, Dana S. Hines, Patricia Rich
Publication Name
Membership Marketing in the Digital Age: a Handbook for Museums and Libraries
Format
Hardcover
Language
English
Subject
Museum Studies
Publication Year
2015
Type
Textbook
Number of Pages
452 Pages

Dimensions

Item Height
238mm
Item Width
158mm
Item Weight
803g

Additional Product Features

Title_Author
Dana S. Hines, Patricia Rich, Rosie Siemer
Series Title
American Association for State and Local History
Country/Region of Manufacture
United States

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Picture 1 of 1

Membership Marketing in the Digital Age: A Handbook for Museums and Libraries by Rosie Siemer, Dana S. Hines, Patricia Rich (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

Silent Spring by Rachel Carson (Paperback, 2000)

Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Robert A. Monroe Journeys Out of the Body (Paperback) Journeys Trilogy

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