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Misbehaving: The Making of Behavioral Economics by Richard H Thaler (CD-Audio, 2016)

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Get ready to change the way you think about ecomics. Richard H. Thaler has spent his career studying the radical tion that the central agents in the ecomy are humans predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about ecomics, ourselves, and our world. Traditional ecomics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were thing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by ecomists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by ecomists as an amusing sideshow, the study of human miscalculations and their effects on markets w drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens listeners about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral ecomic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler s spirited battles with the bastions of traditional ecomic thinking, Misbehaving is a singular look into profound human foibles. When ecomics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Product Identifiers

Publisher
Audible Studios ON Brilliance
ISBN-10
150123871x
ISBN-13
9781501238710
eBay Product ID (ePID)
224912520

Product Key Features

Author
Richard H Thaler
Format
CD, MP3 Format
Language
English

Additional Product Features

Running Time
840
Read by
L J Ganser
Date of Publication
14/06/2016
Subject
Sales & Marketing
Imprint
Audible Studios ON Brilliance
Country of Publication
United States

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Misbehaving: The Making of Behavioral Economics by Richard H Thaler (CD-Audio, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Audio Books

Winnie The Pooh by A.A. Milne (Audio CD, 2002)

Why We Sleep The Science of Sleep and Dreams by Matthew Walker (2019, Paperback)

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