Product Information
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.Product Identifiers
PublisherTaylor & Francis Ltd
ISBN-139780765603166
eBay Product ID (ePID)94402189
Product Key Features
Publication NameMonitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
SubjectHistory, Business
Publication Year1999
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorSusan Bridge
Number of Pages264 Pages
Dimensions
Item Height229 mm
Item Weight454 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSusan Bridge