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Monster Loyalty (Hardcover, 2013)

About this product

About this product

Product Information

Love her or hate her, you can't ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty. Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement- her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her Little Monsters - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

Product Identifiers

Publisher
Penguin Putnam Inc
ISBN-13
9781591846505
eBay Product ID (ePID)
190013423

Product Key Features

Author
Not Available
Publication Name
Monster Loyalty
Format
Hardcover
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
217mm
Item Width
145mm

Additional Product Features

Country/Region of Manufacture
United States

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