The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780230302341
eBay Product ID (ePID)
108642766
Product Key Features
Subject Area
Data Analysis
Author
J. Bateman
Publication Name
Multimodality and Genre: a Foundation for the Systematic Analysis of Multimodal Documents