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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games by Thorsten Tham (Paperback, 2016)

About this product

About this product

Product Information

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783658121044
eBay Product ID (ePID)
225015395

Product Key Features

Author
Thorsten Tham
Publication Name
Multisensory Impact of Sport events: a Comparative Effect Analysis Based on Soccer Games
Format
Paperback
Language
English
Subject
Economics, Government, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
302 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
4298g

Additional Product Features

Title_Author
Thorsten Tham
Series Title
Schriftenreihe Der Hhl Leipzig Graduate School of Management
Country/Region of Manufacture
Germany

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