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New Product Development For Dummies by Beebe Nelson, Robin Karol (Paperback, 2007)

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You are buying ONE brand new BOOK New Product Development For Dummies. Author: Robin Karol. Year first published: 2007. Approximate dimensions: 234.9mm x 187.1mm x 20.8mm.

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you?re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470117705
eBay Product ID (ePID)
95990704

Product Key Features

Author
Beebe Nelson, Robin Karol
Publication Name
New Product Development for Dummies
Format
Paperback
Language
English
Subject
Management
Publication Year
2007
Type
Textbook
Number of Pages
388 Pages

Dimensions

Item Height
232mm
Item Width
190mm
Item Weight
670g

Additional Product Features

Title_Author
Beebe Nelson, Robin Karol
Country/Region of Manufacture
United States

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Picture 1 of 1

New Product Development For Dummies by Beebe Nelson, Robin Karol (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

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Havard's Nursing Guide to Drugs

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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