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'Ni Hao Hotels' the way to win Chinese hearts and minds by Msc Ivo J Steffens (Paperback, 2011)

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Product Information

International Hotel Companies (IHCs) are perceived as the most global industry in the service sector. It is universally recognized that the choice firms have to make is how global or how local they need to be, or to put it in another way, which elements of their service, products and operations can be globalized and which elements need to be local. In general different hotel brands are based on western markets and exported abroad to target a guest with perceived homogeneous needs. For IHCs, this is an important element. However, those standards are based on the western market and the question comes to mind to which degree the western hospitality concepts are applicable in a country with a different culture, such as China. This has led to the author's question whether the internationalization strategies employed by IHCs are sufficiently aligning their global approach with the hotels' local environment? Or do IHCs need a Chinese brand, such as 'Ni Hao Hotels', to win the hearts and minds of the Chinese hotel guests?

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783844321685
eBay Product ID (ePID)
108601392

Product Key Features

Author
Msc Ivo J Steffens
Publication Name
'ni Hao Hotels' the Way to Win Chinese Hearts and Minds
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
124 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
191g

Additional Product Features

Title_Author
Msc Ivo J Steffens
Country/Region of Manufacture
Germany

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'Ni Hao Hotels' the way to win Chinese hearts and minds by Msc Ivo J Steffens (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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