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On Message: Communicating the Campaign by David Sanders, John Curtice, Holli A. Semetko, Pippa Norris, Margaret Scammell (Paperback, 1999)

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

Author
David Sanders, John Curtice, Holli A. Semetko, Pippa Norris, Margaret Scammell
Publication Name
On Message: Communicating the Campaign
Format
Paperback
Language
English
Subject
Sociology
Publication Year
1999
Type
Textbook
Number of Pages
224 Pages

Title_Author
John Curtice, Pippa Norris, Holli A. Semetko, David Sanders, Margaret Scammell
Country/Region of Manufacture
United States

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