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One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott (Hardback, 2015)

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One Plus One Equals Three A Masterclass in Creative Thinking by Dave Trott 9781447287032 (Hardback, 2015) Delivery Australian shipping is usually within 13 to 16 working days.

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Description

Description
How do you make something out of thing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is t just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
Author Biography
Dave Trott is the author of Creative Mischief and Predatory Thinking. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Key Features

Author(s)
Dave Trott
Publisher
Pan Macmillan
Date of Publication
04/06/2015
Language
English
Format
Hardback
ISBN-10
1447287037
ISBN-13
9781447287032
Subject
Careers & Success

Publication Data

Place of Publication
London
Country of Publication
United Kingdom
Imprint
Macmillan

Dimensions

Weight
367 g
Width
138 mm
Height
203 mm
Spine
24 mm

Editorial Details

Edition Statement
Main Market Ed.

Age Details

Interest Age
From 18

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