One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott (Hardcover, 2015)

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One Plus One Equals Three goes straight to the heart of the creative impulse. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher.

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Product Information

How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Product Identifiers

PublisherPan Macmillan
ISBN-139781447287032
eBay Product ID (ePID)214349632

Product Key Features

Book TitleOne Plus One Equals Three: a Masterclass in Creative Thinking
AuthorDave Trott
FormatHardcover
LanguageEnglish
TopicOpinion of the People
Publication Year2015
Number of Pages256 Pages

Dimensions

Item Height203 mm
Item Width138 mm
Item Weight367 g

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorDave Trott

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