How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
Product Identifiers
Publisher
Pan Macmillan
ISBN-13
9781447287032
eBay Product ID (ePID)
214349632
Product Key Features
Book Title
One Plus One Equals Three: a Masterclass in Creative Thinking