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Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday (Hardback, 2017)

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Format: Hardback. Release Year: 2017. Item Weight: 374g. Item Width: 22mm. Item Length: 149mm. Item Height: 219mm. Country/Region of Manufacture: US. Language: English.

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Product Information

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes--authors, entrepreneurs, musicians, filmmakers, fine artists--how a classic work is made and marketed. In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops. Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide. These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're t flukes or lucky breaks--they were built to last from the outset. Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of invative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.

Product Identifiers

Publisher
Portfolio
ISBN-10
0143109014
ISBN-13
9780143109013
eBay Product ID (ePID)
237355935

Product Key Features

Format
Sewn,Cloth over Boards, Hardback
Language
English
Topic
Sales & Marketing
Author
Ryan Holiday

Additional Product Features

Date of Publication
18/07/2017
Country of Publication
United States
Author Biography
RYAN HOLIDAY is the bestselling author of multiple books, including The Obstacle Is the Way and Ego Is the Enemy. His books have been translated in twenty languages and his writing has appeared everywhere from the Columbia Journalism Review to Entrepreneur and Fast Company. His company, Brass Check, has advised companies like Google, Taser and Complex as well as multi-platinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

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item 1 Ryan Holiday Perennial Seller (Hardback)
AU $47.83
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item 2 Perennial Seller: The Art of Making and Marketing Work That Lasts
AU $48.49
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item 3 Perennial Seller: The Art of Making and Marketing Work That Lasts
AU $52.56
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item 4 Ryan Holiday Perennial Seller (Hardback) (US IMPORT)
AU $56.79
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Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday (Hardback, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Ryan Holiday Perennial Seller (Hardback)

item 2 Perennial Seller: The Art of Making and Marketing Work That Lasts

item 3 Perennial Seller: The Art of Making and Marketing Work That Lasts

item 4 Ryan Holiday Perennial Seller (Hardback) (US IMPORT)

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Become What You Are: Expanded Edition by Alan W. Watts (Paperback, 2003)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

First Day by Andrew Daddo (Paperback, 2014)

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