Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Emphasizes Pokemon's significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokemon craze was mostly over. Pikachu's Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokemon in countries around the world. In analyzing the popularity of Pokemon, this innovative volume addresses core debates about the globalization of popular culture and about children's consumption of mass-produced culture. Tracking the reception of Pokemon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.
Product Identifiers
Publisher
Duke University Press
ISBN-13
9780822332879
eBay Product ID (ePID)
96313528
Product Key Features
Subject Area
Multimedia
Author
Joseph Tobin
Publication Name
Pikachu's Global Adventure: the Rise and Fall of Pokemon
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
312 Pages
Dimensions
Item Height
216mm
Item Width
149mm
Additional Product Features
Country/Region of Manufacture
United States
Editor
Joseph Tobin
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