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Political Consultants and Negative Campaigning: The Secrets of the Pros by Kerwin C. Swint (Paperback, 1998)

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Author: Kerwin C. Swint. This book examines the role played by negative campaigning through a national survey of professional political consultants. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.