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Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users by Michael Beasley (Paperback, 2013)

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Author
Michael Beasley
Publication Name
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages

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