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Principles of Marketing, Student Value Edition by Gary Armstrong, Philip T Kotler (Loose-leaf, 2017)

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NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are t transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an invative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital techlogies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134642325 / 9780134642321 Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134461525 / 9780134461526 Principles of Marketing, Student Value Edition 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Product Identifiers

Publisher
Pearson
ISBN-10
0134461525
ISBN-13
9780134461526
eBay Product ID (ePID)
233620011

Product Key Features

Author
Gary Armstrong, Philip T Kotler
Format
Loose Leaf-Sheets & Binder, Loose-Leaf
Language
English
Subject
Sales & Marketing

Additional Product Features

Date of Publication
22/01/2017
Imprint
Pearson
Edition Statement
17th
Country of Publication
United States

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Principles of Marketing, Student Value Edition by Gary Armstrong, Philip T Kotler (Loose-leaf, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Bindi: Winner of the Daisy Utemorrah Award by Kirli Saunders (Paperback) FREE Sh

The Things You Can See Only When You Slow Down: How to be Calm in a Busy World

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not

The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an

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