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Private Label Strategy: How to Meet the Store Brand Challenge by Jan-Benedict E.M Steenkamp, Nirmalya Kumar (Hardcover, 2007)

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About this product

Product Information

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781422101674
eBay Product ID (ePID)
94723301

Product Key Features

Author
Jan-Benedict E.M Steenkamp, Nirmalya Kumar
Publication Name
Private Label Strategy: How to Meet the Store Brand Challenge
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
241mm
Item Width
165mm
Item Weight
572g

Additional Product Features

Title_Author
Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Country/Region of Manufacture
United States

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