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Problems in Marketing: Applying Key Concepts and Techniques by Luiz A M Moutinho, Charles S Chien (Paperback, 2007)

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By Charles S. Chien, Luiz A.M. Moutinho. Subtitle Applying Key Concepts and Techniques. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.