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Product Information Management: Theory and Practice by Jorij Abraham (Paperback, 2016)

About this product

About this product

Product Information

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Product Identifiers

Publisher
Springer International Publishing Ag
ISBN-13
9783319380391
eBay Product ID (ePID)
228468055

Product Key Features

Subject Area
Organizational Sociology
Author
Jorij Abraham
Publication Name
Product Information Management: Theory and Practice
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
179 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
3051g

Additional Product Features

Title_Author
Jorij Abraham
Series Title
Management for Professionals
Country/Region of Manufacture
Switzerland

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