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Programming for TV, Radio & The Internet: Strategy, Development & Evaluation by Philippe Perebinossoff, Lynne Gross, Brian Gross (Paperback, 2005)

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Product Information

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780240806822
eBay Product ID (ePID)
94704173

Product Key Features

Author
Philippe Perebinossoff, Lynne Gross, Brian Gross
Publication Name
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation
Format
Paperback
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
344 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
635g

Additional Product Features

Title_Author
Philippe Perebinossoff, Lynne Gross, Brian Gross
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Programming for TV, Radio & The Internet: Strategy, Development & Evaluation by Philippe Perebinossoff, Lynne Gross, Brian Gross (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

Silent Spring by Rachel Carson (Paperback, 2000)

Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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