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About this product
Product Information
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.Product Identifiers
PublisherBloomsbury Publishing PLC
ISBN-139781563671050
eBay Product ID (ePID)96537706
Product Key Features
Number of Pages608 Pages
Publication NamePromotion in the Merchandising Environment
LanguageEnglish
SubjectMarketing, Business
Publication Year2000
TypeTextbook
AuthorJudith C. Everett, Kristen K. Swanson
FormatHardcover
Dimensions
Item Height254 mm
Item Weight1690 g
Item Width203 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJudith C. Everett, Kristen K. Swanson
