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Promotion in the Merchandising Environment by Kristen K. Swanson, Judith C. Everett (Hardback, 2000)
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Promotion in the Merchandising Environment Swanson, Kristen K./ Everett, Judith
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About this product
Description
- DescriptionThis comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and n-personal techniques.
- Author BiographyKristen K. Swanson teaches fashion merchandising at Northern Arizona University. Professional memberships include the American Collegiate Retailing Association, International Textiles and Apparel Association and the Travel Tourism Research Association. Judith Everett is Associate Professor of fashion merchandising at Northern Arizona University, where she has been a faculty member since 1979. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.
Key Features
- Author(s)Judith C. Everett,Kristen K. Swanson
- PublisherBloomsbury Publishing PLC
- Date of Publication01/01/2000
- LanguageEnglish
- FormatHardback
- ISBN-101563671050
- ISBN-139781563671050
- SubjectIndustrial Studies: General
Publication Data
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintFairchild Books
- Out-of-print date25/01/2009
- Content Noteillustrations, 8 pp colour section
Dimensions
- Weight1690 g
- Width203 mm
- Height254 mm
- Spine46 mm
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