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Publicidad y Valores by Prestigiacomo Alicia Maria Isabel (Paperback, 2012)

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El caracter especifico de la publicidad hace necesaria una vision propia, una voz acreditada dentro de sus propias leyes que permita detenerse y profundizar con interes cientifico. De ahi la importancia de iniciar una tarea sistematica y profunda sobre la influencia que la publicidad ha ejercido en los cambios sociales del pasado reciente y la estrecha vinculacion de su accionar con los valores, creencias y estilos de vida de la sociedad, aportando un punto de vista historico-social al tema de la evolucion del mensaje publicitario, en virtud de ser este un campo de estudio aun hoy no desarrollado exhaustivamente. De esta manera, estamos dando apertura a la creacion de un espacio de investigacion cientifica desde la vision profesional especifica y dando respuesta a la ausencia prolongada de cuestionamientos que podrian dar lugar a la motivacion de otros profesionales, abriendo una linea de investigacion imprescindible para la complejidad del mensaje publicitario en la actual comunicacion masiva.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783846578445
eBay Product ID (ePID)
141592202

Product Key Features

Book Title
Publicidad Y Valores
Author
Prestigiacomo Alicia Maria Isabel
Format
Paperback
Language
Spanish
Publication Year
2012
Number of Pages
240 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
358g

Additional Product Features

Title_Author
Prestigiacomo Alicia Maria Isabel

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Publicidad y Valores by Prestigiacomo Alicia Maria Isabel (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

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Become What You Are: Expanded Edition by Alan W. Watts (Paperback, 2003)

Geronimo Stilton: #9 Fabumouse Vacation for Geronimo by Geronimo Stilton (Paperback, 2004)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

First Day by Andrew Daddo (Paperback, 2014)

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