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Remember Those Great Volkswagen Ads? by David Abbott, John O'Driscoll, Alfredo Marcantonio (Hardcover, 2014)

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Product Information

The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as the campaign of the century in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. 'Remember Those Great Volkswagen Ads?' is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe. The book is the result of years of research and numerous face-to-face meetings between the internationally renowned authors and designers from around the world. AUTHOR: Alfredo Marcantonio was Advertising Manager of Volkswagen GB during the early seventies. Inspired by DDB's work on the account, he left to be a copywriter in 1974 and has since worked on many of Britain's most popular advertising campaigns. David Abbott began his career as a copywriter at DDB and later went on to found AMV BBDO, which is regarded as one of the most creative agencies in the world. In 2001 he was inducted into the highly prestigious US Creative Hall of Fame. John O'Driscoll joined DDB as an art director in 1967 where, together with his writer Dave Brown, he created several of the British Volkswagen ads that appear in this book. SELLING POINTS: A comprehensive account of the most influential campaign in the history of advertising Authoritatively compiled by three internationally renowned, award winning advertising practitioners This revised edition features over 400 colour reproductions of original press advertisements, TV commercials and billboards A 'must-have' for advertising, marketing and graphic design students and practitioners and an entertaining read for fans of the VW Beetle and Camper 450 colour illustrations

Product Identifiers

Publisher
Merrell Publishers Ltd
ISBN-13
9781858946344
eBay Product ID (ePID)
208768242

Product Key Features

Book Title
Remember Those Great Volkswagen ADS?
Author
David Abbott, John O'driscoll, Alfredo Marcantonio
Format
Hardcover
Language
English
Topic
Motor Vehicles, Advertising
Publication Year
2014
Type
Textbook
Number of Pages
364 Pages

Dimensions

Item Height
279mm
Item Width
210mm

Additional Product Features

Title_Author
Alfredo Marcantonio, John O'driscoll, David Abbott
Country/Region of Manufacture
United Kingdom

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Remember Those Great Volkswagen Ads? by David Abbott, John O'Driscoll, Alfredo Marcantonio (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Dragon Ball Complete Box Set: Vols. 1-16 with premium by Akira Toriyama (Paperback, 2019)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Ikigai: The Japanese secret to a long and happy life by Francesc Miralles, Hector Garcia (Hardcover, 2017)

NKJV, Gift and Award Bible, Leather-Look, White, Red Letter, Comfort Print: Holy Bible, New King James Version by Thomas Nelson (Paperback, 2018)

Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)

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