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Retail Product Management: Buying and merchandising by Rosemary Varley (Hardcover, 2014)

About this product

About this product

Product Information

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as Retail Marketing , Retail Management and The Retail Environment with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415577571
eBay Product ID (ePID)
208832538

Product Key Features

Author
Rosemary Varley
Publication Name
Retail Product Management: Buying and Merchandising
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2014
Type
Textbook
Number of Pages
300 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
794g

Additional Product Features

Title_Author
Rosemary Varley
Country/Region of Manufacture
United Kingdom

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