The gap between rich nations and emerging ecomies is closing. As a result, the global dynamics of invation are changing. No longer will invations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse invation is on the rise, and why the implications are so profound--for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world ecomic vitality: successful and long-established multinational corporations. All are w seeking explosive growth in emerging ecomies, and all must learn new tricks in order to succeed. Reverse Invation shows leaders and senior managers how to make invation in emerging markets happen, and how such invations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does t. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse invation is a phemen you need to understand. This audiobook will help you do that.