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Riding the Roller Coaster: A History of the Chrysler Corporation by Charles K. Hyde (Hardcover, 2003)

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Author: Charles K. Hyde. Title: Riding the Roller Coaster. Format: Hardback. Topic: Technology & Engineering, History. Missing Information?. Country/Region of Manufacture: US. Subtitle: A History of the Chrysler Corporation.

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Product Information

From the Chrysler Six of 1924, to the front-wheel-drive vehicles of the 70s and 80s, to the minivan, Chrysler boasts an impressive list of technological firsts. But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler - its products, people, and performance over time - with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the Big Three. The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, and traces the company's history to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author follows this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

Product Identifiers

Publisher
Wayne State University Press
ISBN-13
9780814330913
eBay Product ID (ePID)
96538079

Product Key Features

Author
Charles K. Hyde
Publication Name
Riding the Roller Coaster: a History of the Chrysler Corporation
Format
Hardcover
Language
English
Subject
History, Business
Publication Year
2003
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Weight
1050g

Additional Product Features

Title_Author
Charles K. Hyde
Series Title
Great Lakes Books Series
Country/Region of Manufacture
United States

All listings for this product

item 1 Charles K. Hyde Riding the Roller Coaster (Hardback) (US IMPORT)
AU $105.64
Free postage
item 2 Charles K. Hyde Riding the Roller Coaster (Hardback) Great Lakes Books Series
AU $118.89
Free postage

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Picture 1 of 1

Riding the Roller Coaster: A History of the Chrysler Corporation by Charles K. Hyde (Hardcover, 2003)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Charles K. Hyde Riding the Roller Coaster (Hardback) (US IMPORT)

item 2 Charles K. Hyde Riding the Roller Coaster (Hardback) Great Lakes Books Series

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

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Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

Phillip J. Anderson The Secret Life of Real Estate and Banking (Hardback)

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