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Royal Fever: The British Monarchy in Consumer Culture by Cele C. Otnes, Pauline Maclaran (Hardcover, 2015)

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Product Information

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling?? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption?from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.

Product Identifiers

Publisher
University of California Press
ISBN-13
9780520273658
eBay Product ID (ePID)
216718710

Product Key Features

Author
Cele C. Otnes, Pauline Maclaran
Publication Name
Royal Fever: the British Monarchy in Consumer Culture
Format
Hardcover
Language
English
Subject
Anthropology
Publication Year
2015
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
680g

Additional Product Features

Title_Author
Pauline Maclaran, Cele C. Otnes
Country/Region of Manufacture
United States

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Royal Fever: The British Monarchy in Consumer Culture by Cele C. Otnes, Pauline Maclaran (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

Silent Spring by Rachel Carson (Paperback, 2000)

Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

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Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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