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SMEs in the Digital Economy: Surviving the Digital Revolution by Tui McKeown, Tim Mazzarol, Bernice Kotey, Martina Battisti, Delwyn Clark (Paperback, 2015)

About this product

About this product

Product Information

Our small to medium enterprises (SMEs) will face the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. SMEs in the Digital Economy explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market. This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.

Product Identifiers

Publisher
Tilde Publishing
ISBN-13
9780734612311
eBay Product ID (ePID)
216374290

Product Key Features

Author
Tui Mckeown, Tim Mazzarol, Bernice Kotey, Martina Battisti, Delwyn Clark
Publication Name
Smes in the Digital Economy: Surviving the Digital Revolution
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
212 Pages

Dimensions

Item Height
254mm
Item Width
203mm

Additional Product Features

Series Title
Seaanz Research Book Series
Editor
Martina Battisti, Tim Mazzarol, Bernice Kotey, Delwyn Clark, Tui Mckeown
Country/Region of Manufacture
Australia

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