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Secrets of Success in Brand Licensing by Mr Andrew Levy, Judy Bartkowiak (Paperback, 2011)

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Product Information

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.

Product Identifiers

Publisher
Mx Publishing
ISBN-13
9781908218957
eBay Product ID (ePID)
109202575

Product Key Features

Author
Mr Andrew Levy, Judy Bartkowiak
Publication Name
Secrets of Success in Brand Licensing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
206 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
245g

Additional Product Features

Title_Author
Judy Bartkowiak, Mr Andrew Levy
Country/Region of Manufacture
United Kingdom

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Secrets of Success in Brand Licensing by Mr Andrew Levy, Judy Bartkowiak (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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