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Selling: Building Partnerships by John Tanner, Stephen Castleberry (Hardcover, 2013)

About this product

About this product

Product Information

Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780077861001
eBay Product ID (ePID)
182829643

Product Key Features

Author
John Tanner, Stephen Castleberry
Publication Name
Selling: Building Partnerships
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Height
259mm
Item Width
226mm
Item Weight
1223g

Additional Product Features

Title_Author
John Tanner, Stephen Castleberry
Country/Region of Manufacture
United States

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