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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors by Martin Treu (Hardcover, 2012)

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Product Information

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers common architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.

Product Identifiers

Publisher
Johns Hopkins University Press
ISBN-13
9781421404943
eBay Product ID (ePID)
115995589

Product Key Features

Author
Martin Treu
Publication Name
Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2012
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
279mm
Item Width
216mm
Item Weight
1361g

Additional Product Features

Title_Author
Martin Treu
Country/Region of Manufacture
United States

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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors by Martin Treu (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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