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Simple Heuristics That Make Us Smart by ABC Research Group, Gerd Gigerenzer, Peter M. Todd (Paperback, 2000)

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"How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines?. This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well.