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Paul Gillin Eric Schwartzma Social Marketing to the Business Custome (Hardback) - Picture 1 of 1

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin, Eric Schwartzman (Hardcover, 2011)

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Author: Paul Gillin, Eric Schwartzman. Format: Hardback. Country/Region of Manufacture: US. Release Date: 08/02/2011. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved.