Picture 1 of 1

Stock photo

Emi E. Moriuchi Social Media Marketing (Paperback) (US IMPORT) - Picture 1 of 1

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi (Paperback, 2016)

Be the first towrite a review.

rarewaves-united (364193)
98.4% positive Feedback

Price:

AU $42.74

Free postage

Estimated delivery Mon, 27 May - Tue, 25 Jun

Returns:

30-day returns. Buyer pays for return postage.

Condition:

Brand new

Author: Emi E. Moriuchi. Format: Paperback. Missing Information?. Country/Region of Manufacture: US.

About this product

Product Information

With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously looking for information to keep current with the consumer market in order to maintain their market share. CGC relates closely to electronic word-of-mouth (eWOM) and can be found in various online review sites, forums, blogs, company websites, as well as on social media platforms. Consumers' contribution toward the content on the different digital media sites (including company's website) is on voluntary basis, either paid (e.g., sponsored) or nonpaid (e.g., personal blogs). It is evident that information that is published online travels faster to consumers than when delivered through traditional media such as television. Companies are therefore trying to be proactive; and as part of their promotional efforts, they are turning to online media for the latest information on their target market, feedback on their company (e.g., criticism, praises), as well as information on their competitors. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of CGC and how it is beneficial for their marketing plan.

Product Identifiers

Publisher
Business Expert Press
ISBN-13
9781631571183
eBay Product ID (ePID)
214339940

Product Key Features

Author
Emi E. Moriuchi
Publication Name
Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2016
Type
Textbook
Number of Pages
126 Pages

Additional Product Features

Title_Author
Emi E. Moriuchi
Country/Region of Manufacture
United States

All listings for this product

item 1 Emi E. Moriuchi Social Media Marketing (Paperback) (US IMPORT)
AU $42.74
Free postage
item 2 Emi E. Moriuchi Social Media Marketing (Paperback)
AU $43.86
Free postage
item 3 Social Media Marketing Strategies in Utilizing Consumer-Generate by Moriuchi Emi
AU $39.68
+AU $4.95 postage

No ratings or reviews yet.No ratings or reviews yet.

Be the first to write a review.

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $101.98 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.60
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $121.83
Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)
AU $59.80
Trending at AU $63.46
Bill Perkins Die With Zero (Paperback)
AU $29.80
Trending at AU $32.49
Havard's Nursing Guide to Drugs
AU $75.00
Trending at AU $76.54
Nelson Senior Maths 11 Mathematics Essential Student Book with 1 Access Code for
AU $84.49
Trending at AU $85.68

Shop by category

Picture 1 of 1

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Emi E. Moriuchi Social Media Marketing (Paperback) (US IMPORT)

item 2 Emi E. Moriuchi Social Media Marketing (Paperback)

item 3 Social Media Marketing Strategies in Utilizing Consumer-Generate by Moriuchi Emi

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

Nelson Senior Maths 11 Mathematics Essential Student Book with 1 Access Code for

You may also like

Social Sciences English Paperback Textbooks

Non-Fiction Paperback Marketing Fiction & Books

Cookbooks Non-Fiction Paperback Fiction & Marketing Books

Non-Fiction Paperback Fiction & Social Services Books

Non-Fiction Social Sciences Paperback Fiction & Books

Non-Fiction Social Sciences Paperback Fiction & Books Inscribed