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A former bar owner, restaurant manager, and bartender, Bruce Fier specializes in cost control, management and employee training, promotion, and bar design. In Start and Run a Money-Making Bar , 2nd Edition, he uses more than 20 years of experience to provide aspiring and practicing bar owners with insight and advice on aspects of the business. Whether readers are interested in starting and running a small neighbourhood pub or a large nightclub, this book shold help them reduce their financial risk by telling them in easy-to-follow steps everything they need to kw before opening their doors. They will study all the keys to success, including how to: research the market; scout and evaluate potential locations; prepare a business plan and secure loans; design an efficient and attractive bar; purchase and keep track of inventory; promote and advertise a bar; and interview, hire, and train employees. Most importantly, Fier explains how to make money. He incorporates the most recent profit-generating trends and developments in bar ownership, ranging from the purely administrative to approaches in marketing, publicity, entertainment, and food service that have proven successful at attracting and keeping customers.
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