Overall, the book does provoke businesses to question marketing strategy and consumer perception of the organization. I did find the content interesting and easy to read; although a bit repetitive for my taste. The concept of consumer connection to a purpose driven business, while not spelled out, is sound and a power method of building brand loyalty.
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Simon Sinek has wonderful insight and is able to inspire change in anyone who is seeking a better life. Our "why" is what should make us strive to achieve our goals and this book will help people do that.
Verified purchase: Yes | Condition: Pre-owned
Highly recommend this ebook for anyone who wants to self teach and become a stronger leader!
Verified purchase: Yes | Condition: Pre-owned
Verified purchase: Yes | Condition: New
I first saw Simon Sinek's talks online, and was immediately hooked. The book was amazing, and it is helping me work with students much better. I also understand why I do the things I do, which is perfect in EVERY field!
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