eBay |
Statistical Analysis of Management Data by Hubert Gatignon (Paperback, 2014)
Be the first to write a review.
OUR TOP PICK
$280.52
Quantity
More than 10 available
Condition
Brand new
Sold by
grey_elk_books_au_and_uk (83496)99.7% positive Feedback
Returns
30 days money back
Buyer pays return postage
All listings for this product
item 2 - NEW Statistical Analysis of Management Data by Hubert GATIGNON
AU $377.95 Buy It Now
Save on Textbooks
The Art of Bop Drumming (with CD) John Riley
AU $26.38Trending at AU $37.71Dungeons & Dragons Player's Handbook (Dungeons & Dragons Core Rulebook) by Wizar
AU $53.09Trending at AU $58.40Cavoodles. Ultimate Cavoodle Dog Manual. Cavoodle Care, Costs, ... 9781910410691
AU $28.52Trending at AU $29.22The Paleo Thyroid Solution: Stop Feeling Fat, Foggy, and Fatigued at the...
AU $28.02Trending at AU $30.32Based on a True Story: A Memoir by Norm Macdonald (Hardback, 2016)
AU $30.98Trending at AU $39.61Alfred's Basic Piano Course, Book 1a: Lesson Palmer, Willard A./ Manus, Morton/
AU $11.25Trending at AU $14.70Wine Folly: The Essential Guide to Wine Puckette, Madeline/ Hammack, Justin
AU $25.62Trending at AU $32.55
You may also like
About this product
Description
- DescriptionStatistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, techlogy, and human resources. This book is especially designed to provide doctoral students with a theoretical kwledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: * confirmatory factor analysis * canical correlation analysis * cluster analysis * analysis of covariance structure * multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
- Author BiographyHubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles. His research interests involve (1) modeling the factors influencing the adoption and diffusion of innovations and (2) explaining and econometrically measuring how the effects of marketing mix variables change over conditions and over time. His most recent research concerns strategies for entering a market and for defending a brand's position, as well as international marketing strategy. Dr. Gatignon's publications have appeared in Communications Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research, Journal of International Business Studies, Journal of Law, Economics and Organization, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Letters, Marketing Science, Planning Review, and in Strategic Management Journal. He is the author of Statistical Analysis of Management Data and he is also a co-author of MARKSTRAT3: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System and COMPTRACK: A Competitive Tracking Software. He co-edited The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses. Dr. Gatignon is an Associate Editor of the Journal of Marketing Research and he serves on the editorial boards of International Journal of Research in Marketing (he was the Editor-in-Chief from 2000 until 2006), Journal of Business-to-Business Marketing, Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science and Recherche et Applications en Marketing (He was the Editor-in-Chief from 1998 to 2000). He has also served on the editorial board of Journal of International Business Studies and Journal of International Marketing. Dr. Gatignon is on the advisory board of The Quantitative Marketing Network of the Social Sciences Research Network. He has been an Academic Trustee of the Marketing Science Institute from 1998 to 2004 and is now an Academic Trustee at AiMark (Center for Advanced International Marketing Knowledge).
Key Features
- Author(s)Hubert Gatignon
- PublisherSpringer-Verlag New York Inc.
- Date of Publication11/09/2014
- LanguageEnglish
- FormatPaperback
- ISBN-101489984119
- ISBN-139781489984111
- SubjectMathematics
Publication Data
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintSpringer-Verlag New York Inc.
- Content Notebiography
Dimensions
- Weight623 g
- Width155 mm
- Height235 mm
- Spine21 mm
Editorial Details
- Edition Statement2nd ed. 2010
Question & Answers
Ask buyers and sellers about this product
Ask a questionThis item doesn't belong on this page.
Thanks, we'll look into this.