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Strategic Alliance Management by Koen Burgers, Pepijn Vos, Brian Tjemkes (Paperback, 2012)

About this product

About this product

Product Information

Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliance capabilities. Concluding with the three tensions managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415681292
eBay Product ID (ePID)
111530912

Product Key Features

Author
Koen Burgers, Pepijn Vos, Brian Tjemkes
Publication Name
Strategic Alliance Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
354 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
567g

Additional Product Features

Title_Author
Koen Burgers, Brian Tjemkes, Pepijn Vos
Country/Region of Manufacture
United Kingdom

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