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Strategic Brand Management by Kevin Keller (Hardcover, 2012)

About this product

About this product

Product Information

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780132664257
eBay Product ID (ePID)
115765158

Product Key Features

Author
Kevin Keller
Publication Name
Strategic Brand Management
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Height
10mm
Item Width
10mm
Item Weight
1370g

Additional Product Features

Title_Author
Kevin Keller
Country/Region of Manufacture
United States

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