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Strategic Communication in Business and the Professions by Lynda Dixon, Dan O'Hair, Gustav Friedrich (Paperback, 2010)
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Product Description : Strategic Communication In Business And The Professions Strategic Communication Discusses The Four Essential Elements Of Effective Communication Setting Goals Knowing The Audience Mastering Skills And Managing Anxiety For The Successful Communicator This Book Provides The Both Framework And The Necessary Toolsthis Seventh Edition Helps The Reader Address The Current Challenges Of Communication Within The Realm Of Business The Updated Examples Provide An Increased Focus On The Balance Between Technology And Communication The New Forms Of Communication Technology In Addition To The Integration Of New Research In The Area Of Business Communication Management Interpersonal And Group Communication Strategic Communication Prepares Readers For The Business World Of Today
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