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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower, Cara Pike (Hardcover, 2008)

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Product Information

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader?What are the standards, implicit or explicit, that you must meet to be green?How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust?How can your company be heard amid the green noise in the marketplace?What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071600309
eBay Product ID (ePID)
95568040

Product Key Features

Author
Joel Makower, CARA Pike
Publication Name
Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Format
Hardcover
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
312 Pages

Dimensions

Item Height
234mm
Item Width
203mm
Item Weight
585g

Additional Product Features

Title_Author
Joel Makower, CARA Pike
Country/Region of Manufacture
United States

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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower, Cara Pike (Hardcover, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

Care of People with Diabetes: A Manual for Healthcare Practice

The Fourth Turning By Neil Howe, William Strauss

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