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Survey Research in the United States: Roots and Emergence 1890-1960 by Jean M. Converse (Paperback, 2009)

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Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource. Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research. The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9781412808804
eBay Product ID (ePID)
94647065

Product Key Features

Book Title
Survey Research in the United States: Roots and Emergence 1890-1960
Author
Jean M. Converse
Format
Paperback
Language
English
Topic
History
Publication Year
2009
Type
Textbook
Number of Pages
586 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
703g

Additional Product Features

Title_Author
Jean M. Converse
Topic Area
Social Research
Country/Region of Manufacture
United States

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Survey Research in the United States: Roots and Emergence 1890-1960 by Jean M. Converse (Paperback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

NRSV, Catholic Bible, Gift Edition, Leathersoft, White, Comfort Print: Holy Bible by Catholic Bible Press (Leather Bound, 2020)

Cry Baby Coloring Book by Melanie Martinez (Paperback, 2016)

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Self Love, Mindfulness for Beginners: 2 books in 1! Build your Confidence and Self Esteem Through Unconditional Self Love & Get Rid Of Stress In Your Life By Staying In The Moment by Robert Norman (Paperback, 2019)

Save on Books

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Scientific Healing Affirmations (Paperback Book) by Paramahansa Yogananda | NEW

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