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- DescriptionSynthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, ecomics, and religion to conspiracy theories, the supernatural, and the pararmal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or t our belief matches reality.
- Author BiographyDr. Michael Shermer is the Founding Publisher of Skeptic magazine, a monthly columnist for Scientific American, and a Presidential Fellow at Chapman University where he teaches Skepticism 101. He is the author of New York Times bestsellers Why People Believe Weird Things and The Believing Brain, Why Darwin Matters, The Science of Good and Evil, and The Moral Arc. His next book is Heavens on Earth: The Scientific Search for the Afterlife, Immortality & Utopia. Michael regularly contributes opinion editorials, essays, and reviews to: the Wall Street Journal, the Los Angeles Times, Science, Nature, and other publications. He appeared on such shows as The Colbert Report, 20/20, Dateline, Charlie Rose, Oprah, and Larry King Live (but, proudly, never Jerry Springer!). He has been interviewed in countless documentaries aired on PBS, A&E, Discovery, The History Channel, The Science Channel, and The Learning Channel. Dr. Shermer was the co-host and co-producer of the 13-hour Family Channel television series, Exploring the Unknown. His two TED talks, seen by millions, were voted in the top 100. Dr. Shermer received his B.A. in psychology from Pepperdine University, M.A. in experimental psychology from California State University, Fullerton, and his Ph.D. in the history of science from Claremont Graduate University. He has been a college professor since 1979, also teaching at Occidental College, Glendale College, and Claremont Graduate University, where he taught a transdisciplinary course for Ph.D. students on Evolution, Economics, and the Brain.
- Author(s)Michael Shermer
- PublisherLittle, Brown Book Group
- Date of Publication07/06/2012
- SubjectPopular Science
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintRobinson Publishing
- Weight368 g
- Width134 mm
- Height196 mm
- Spine30 mm
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