The Brander is an upmarket bilingual collection of stories about extraordinary producers and creators. The Brander portrays people, who have put their hearts and souls into creating a successful brand and offers a unique insight into the creative processes behind the scenes of today's manufacturers-from luxurious fountain pens manufactured in Hamburg for over 100 years to the popular Swedish Sandqvist bags and a cult cosmetic brand from Australia.
Product Identifiers
Publisher
Ear Books
ISBN-10
3959100922
ISBN-13
9783959100922
eBay Product ID (ePID)
232301522
Product Key Features
Author
Woolfgang Seidl
Format
Hardback
Language
English
Subject
Design & Commercial Art
Type
Textbook
Additional Product Features
Place of Publication
Hamburg
Content Note
150 Colour Illustrations
Author Biography
Born in Zurich (Swiss), Rene Allemann founded the consulting firm Branders in 2005. With 20 employees, the branding agency creates, maintains and manages brands. The Brander journal is published by the Branders Group.