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The Business of Events Management by Sebastian Kaiser, John Beech, Robert Kaspar (Paperback, 2014)

About this product

About this product

Product Information

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273758624
eBay Product ID (ePID)
182946905

Product Key Features

Author
Sebastian Kaiser, John Beech, Robert Kaspar
Publication Name
The Business of events Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2014
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Height
266mm
Item Width
195mm
Item Weight
884g

Additional Product Features

Title_Author
Sebastian Kaiser, Robert Kaspar, John Beech
Country/Region of Manufacture
United Kingdom

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