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The Cool Factor: Building Your Brand's Image through Partnership Marketing by Del Breckenfeld (Hardcover, 2008)

About this product

About this product

Product Information

What is cool? Who knows. But there is one thing every marketer does know? nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender (R) Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their cool factor even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470371961
eBay Product ID (ePID)
96278399

Product Key Features

Author
Del Breckenfeld
Publication Name
The Cool Factor: Building Your Brand's Image Through Partnership Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2008
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
158mm
Item Weight
484g

Additional Product Features

Title_Author
Del Breckenfeld
Country/Region of Manufacture
United States

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