What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens - the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.
Jonah Keri is a sports and stock market writer. His take on the issues is influenced by objective analysis and biased Canadianism. Jonah's sports writing has appeared at ESPN.com, The New York Times, The Wall Street Journal, and many others. He is also the editor and co-author of Baseball Between the Numbers, among others. Jonah covers the stock market for Investor's Business Daily, and his podcast is one of the Web's most popular sports podcasts. READER BIOLloyd James has been narrating since 1996, has recorded over five hundred books in almost every genre, has earned six AudioFile Earphones Awards, and is a two-time nominee for the prestigious Audie Award. Lloyd's background as a performer includes extensive work in classical theater and folk music. He lives in Maryland with his wife and children.