Since the financial collapse of 2000, the 'flat white ecomy'-named after the coffee popular with young workers of media, internet and creative businesses-has spawned four times more jobs than the City lost in the crisis. London is w growing one and a half times faster than Hong Kong as a result, with immigration a driving force behind this triumph of lifestyle and ecomics. Leading ecomist Douglas McWilliams describes how this meteoric success, centred on East London where a growing 'hipster' community has swapped the City's champagne and supercars lifestyle for bicycles, boho flats and beards, has become the prototype for digital cities around the world. The Flat White Ecomy is the key book you need to read on London's ecomy today, written by an expert in his field. Easily accessible and well written, it will appeal to fans of Stephen J. Dubner's and Steven Levitt's Freakomics and Chris Anderson's The Long Tail.
Douglas McWilliams is executive chairman of Cebr, one of the UK's leading specialist economics consultancies, now one of the most highly respected sources of business advice and research. In 2012 he was chosen from over 300 applicants to become the Gresham Professor of Commerce.