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The Gruen Transfer by Jon Casimir (Paperback, 2010)

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The Gruen Transfer by Jon Casimir (Paperback, 2010).

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With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?

Product Identifiers

Publisher
ABC Books
ISBN-13
9780733327872
eBay Product ID (ePID)
94778189

Product Key Features

Book Title
The Gruen Transfer
Author
Jon Casimir
Format
Paperback
Language
English
Topic
General Knowledge
Publication Year
2010
Number of Pages
288 Pages

Dimensions

Item Height
260mm
Item Width
217mm
Item Weight
1292g

Additional Product Features

Title_Author
Jon Casimir
Country/Region of Manufacture
Australia

All listings for this product

item 1 The Gruen Transfer by Jon Casimir (Paperback, 2010)
AU $9.00
item 2 THE GRUEN TRANSFER by Jon Casimir - Paperback Advertising
AU $15.50
Free postage
item 3 The Gruen Transfer by Jon Casimir (Paperback, 2010)
AU $19.99
Free postage
item 4 The Gruen Transfer, Buy Me Book, by Jon Casimir - 9780733327872
AU $20.00
Free postage
item 5 The Gruen Transfer - Series 1 & 2 (DVD, 2008) PLUS Gruen Transfer Paperback Book
AU $39.99
Free postage
item 6 The Gruen Transfer by Casimir Jon - Book - Soft Cover - Business and Finance
AU $45.50
Free postage

See all 6

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The Gruen Transfer by Jon Casimir (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Gruen Transfer by Jon Casimir (Paperback, 2010)

item 2 THE GRUEN TRANSFER by Jon Casimir - Paperback Advertising

item 3 The Gruen Transfer by Jon Casimir (Paperback, 2010)

item 4 The Gruen Transfer, Buy Me Book, by Jon Casimir - 9780733327872

item 5 The Gruen Transfer - Series 1 & 2 (DVD, 2008) PLUS Gruen Transfer Paperback Book

item 6 The Gruen Transfer by Casimir Jon - Book - Soft Cover - Business and Finance

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

Australian Bushcraft by Richard Graves (Paperback, 2019)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

Orthodox Study Bible: Ancient Christianity Speaks to Today's World

NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping

Frank Herbert'S Dune Saga 3-Book Boxed Set: Dune, Dune Messiah, and Children of

The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM BOOK

THE EMERALD TABLETS of THOTH the ATLANTEAN,FREE DELIVERY FAST SHIPPING NEW AU

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